Featured Articles
7 Tips to Getting SEO Value Out of Your Social Media Efforts

7 Tips to Getting SEO Value Out of Your Social Media Efforts

Recently, I was asked by the folks at MOTM to give a talk on Social Media.  I typically present to real estate audiences, so I decided to rethink my usual approach for this tech-audience.  More than anything, I wanted to present something that was worthy of the group. After more than a few conver

Read More

A WordPress High at Real Estate Connect!

I know I'm a bit biased because the Inman team has been good to me, but I really love the Real Estate Connect events.  So much fun!  And a day after hosting the WordPress Workshop I'm just now coming down off the high. Here's a few of the photos I took of the session!   So much fun! [gallery or

Read More

How likely is this person to send me business?

How likely is this person to send me business?

Lately, I've been putting a huge focus on thinking through how we (as professionals) can use social networking tools to build and strengthen our relationships... and in particular, our relationships with people who are key to growing our business (i.e. our "sphere" or "referral network"). And this h

Read More

Is it important to be proud of your real estate website?

Is it important to be proud of your real estate website?

One of the things that has stuck out for me in talking with agents and brokers all over the country is just how embarrassed many are by their website.   When an agent hands me their business card, it's so much more common for them to start making an excuse about their website ("oh... but don't go t

Read More

Hacked at Twenty Ten to Revamp 4realz.  Check it out!

Hacked at Twenty Ten to Revamp 4realz. Check it out!

Feels like it's been "WordPress-all-day, Every-day" lately! One of the things I'm most excited about is hosting the WordPress WorkShop at Real Estate Connect in a few weeks! The Inman team did a fantastic job lining up speakers (Check 'em out: Chris Pearson, Peter Ricci, Reggie Nicolay, Justin La

Read More

NEO, or the Study of How to Optimize Content for Social Networks

NEO, or the Study of How to Optimize Content for Social Networks

This past weekend while giving a presentation in Chicago, I was talking to the following slide: ... about the importance of understanding how Facebook's algorithms work when creating your Facebook marketing strategy when someone from the audience asked, "is this similar to understanding how SEO h

Read More

WordPress at Real Estate Connect SF?

WordPress at Real Estate Connect SF?

Are you breaking the rules with WordPress in real estate? I wanna know! The good folks at Inman News have asked me to moderate the WordPress Summit at Real Estate Connect this summer and I couldn't be more excited! While we haven't tried to confirm any speakers yet (that's where I want your help),

Read More

Most Influential Twitter People In Real Estate

Most Influential Twitter People In Real Estate

Earlier today I saw Irina Netchaev tweet about how Mike Mueller, Jeff Turner,  Jay Thompson and I were some of her "favs", so I couldn't help but be curious what she was referring to... Her link sent me to the type of poll that everyone loves to hate:  A popularity contest where the "community" i

Read More


My Story, 4realz!

In March 2005, I stumbled into blogging as a way to generate some business for my wife’s real estate practice and it changed my life. When I started my first business blog, Rain City Guide, back in March 2005, my timing could not have been better… <continue reading>

Subscribe to 4realz.netConnect on LinkedInConnect on FacebookLet's Tweet Together