Joel provides a simple example…

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Rooms worth visiting
Front Porch -- Best place to ask a question, share some tips (gossip!) or contact me for any reason whatsoever. Coffee is always fresh here!
Media Room -- Great place to see me showing off. Lots of info in this room about my speaking experience, previous presentations, and how I can help make your next real estate event a rock'n success.
Tool Shed -- This is where I keep all the best real estate and online marketing tools hidden. From CRM and lead management tools to social networking and mobile ideas to analytics and tracking tools, I've got a bit of everything in there.

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…of how to measure Return On Investment (ROI) on ad buys around Facebook. In talking with agents, I’ve been surprised at how complicated people can make this issue.