“Your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it.” « 4realz Strategies

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Dustin 4:38 pm on December 14, 2007 Reply
Tags: ads (21), brand (10), mapping (18)

“Your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it.”

I was talking with Jeff about this concept yesterday at lunch and I couldn’t agree more with Bill Leider in this Bloodhound post: What is a brand?

The Magic Blogging Bullet « 4realz.net 5:12 pm on December 15, 2007 Permalink | Reply

[...] won’t work as well for someone else. Good online marketing is an extension of who you are (your brand) and requires you to be true to your ideas and [...]
JWT 11:08 am on December 17, 2007 Permalink | Reply

Lots more to discuss on this, Dustin.
Dustin 11:46 am on December 17, 2007 Permalink | Reply

I look forward to it Jeff!

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