4realz.net

…Kelly Roark.    With her experience as a VP at both Inman and Trulia, she’ll be able to bring some great industry insights to the FrontDoor team.

One of the things I really like about Kelly is that she’s not afraid to get into the trenches…  A great example is when she came up to Seattle with Sami to meet with the RCG community.   The agent community was extremely skeptical about Trulia at that point, so I think it is appropriate to attribute at least part of Trulia’s success to Kelly’s ability to reach out to the broker/agent/blogger community.