One of the beauties of going to the web with marketing dollars (web2.0 or otherwise) is just how simple (and cheap) it is to track your marketing spend. Things that can be difficult for a small company to manage offline, become almost trivial online (and often more transparent to the user!)

For example, in an offline environment, it would be desireable to have a different telephone number (or at least extension) for each ad (and even each property in each ad!), so that you could track exactly which ads were performing. But, this type of solution is rarely used because it can be expensive to implement, track and manage.

However, in an online environment, it is much easier to track the performance of ad/marketing campaigns because creating a unique referral code for each ad (and each property within each ad!) is not particularly difficult. Combined with the free tools from Google Analytics like the funnel analysis, it can be much easier to implement, measure and optimize a marketing campaign.

Due to time limitations, Jim only spends about an hour on this material, but I think you’re right that measuring ROI in a web environment could easily be a four-hour course in-and-of itself!

I have suggested this on more than one occasion.

The first person to really show agents HOW to track ROI from using 2.0 technologies will win.

In a way, this could be an entirely separate 4 hours geared only towards broker/owners.

I still think it is a great idea and something I’d love to work into the overall course at some point. For quality reasons, I’d much prefer a pre-recorded course if I was going to do something on video… and that is something that will take us some more time. But you make a very valid point that we’ll reach a hell-of-a-lot more people if we didn’t require physical attendance.

I see that someone just signed up a few minutes ago thanks to a recommendation from you!

Just to let everyone else know, despite the extreme drop in price, we’re still just as excited as ever to use our REALZ coins to help spread buzz. In short, once you register with the course, then we’ll send you an email that includes a unique URL just for you.

For anyone and everyone who signs up thanks to your unique link, we’ll give you one big antique brass coin that is worth $44 to be spent on our event sponsors! More details on this post.

Please consider this.