Comments on: Looking for a Social Media ROI?

By: Geoff

Geoff — Tue, 21 Oct 2008 06:14:18 +0000

Some interesting points raised. Indeed investing in the right marketing strategy can be more important than making the right soft/hard sell as you say, and optimization is incredibly important.

By: agentgenius.com- national real estate opinion column » Blog Archive » Social Media and ROI. One (more) Opinion.

Fri, 30 May 2008 06:15:30 +0000

[...] goes so deep and is debated ad nauseam (at least for this reader). When debates happen, ultimately some brilliant mind comes along and says: People market differently and some do certain things better than [...]

By: Cyndee Haydon

Cyndee Haydon — Wed, 02 Apr 2008 05:11:32 +0000

I think Jay raises a good point on what part of the “internet” did they find us on. We track it as closely as possible and sometimes a unique phone number to a blog versus another or certain offers helps however it’s still difficult. Like those above we have found that when we have X number of MLS searches a day – we get Y consumers in dialogue with us.

Looking forward to reading Rob’s follow-on post.

By: Show Me the ROI: Is Web 2.0 a Load of Hooey or Who’s Making Hay

Show Me the ROI: Is Web 2.0 a Load of Hooey or Who’s Making Hay — Fri, 28 Mar 2008 05:21:06 +0000

[...] Looking for a Social Media ROI? (4realz.net) [...]

By: Dustin

Dustin — Wed, 26 Mar 2008 17:53:00 +0000

Maureen,

It sounds you’re obviously ahead of the game if you’re doing any ROI on your social media marketing… I’m not sure if you saw Rob’s follow up post, but it is a great post and dives into the concept of measuring the value of your time.

By: Maureen Francis

Maureen Francis — Wed, 26 Mar 2008 12:24:33 +0000

It is totally a local thing. It does not matter to me that Teresa Boardman’s blog in Minnesota gets more traffic than my blog in Michigan. What matters is that my blog in Michigan feeds my family in Michigan.

I did a post not long on AgentGenius that laid out where most of my leads in a two week span came from on the internet. It was quantified. I’ve seen few other bloggers match dollars with smm and publish a number, but that does not matter either. My market is my market again. My missing link was the the amount of time I have invested in all of these things. Its a lot.

By: Disruptive RE Broker » Blog Archive » get an f’n clue. you want proof? look at the history of RE. - MA, RI, CT, NY Flat Fee MLS Listing Service

Wed, 26 Mar 2008 02:43:04 +0000

[...] is a bunch of chatter about which method works best (new or old) if you are a Realtor trying to get some leads and close [...]

By: agentgenius.com- national real estate opinion column » Blog Archive » Measuring Return on Investment in Social Media Marketing is fuzzy math

Tue, 25 Mar 2008 20:51:48 +0000

[...] Dustin and Rob have an interesting conversation going on about measuring ROI in Social Media. I’m increasingly perplexed by this concept. [...]

By: Jay Thompson

Jay Thompson — Tue, 25 Mar 2008 19:22:09 +0000

I’m loaded with anecdotal evidence of blog and “social network” ROI. Quantifying in “hard dollars” is very difficult.

I ask every client how they found us. The typical answer is “on the internet”.

Does that mean they found us via the blog, the static site, a blog I contribute to, a comment I left on someone’s blog, a forum post, or via some social network? Sometimes I can trace it back to a specific site/page/post, most often not.

Oh, I can quantify visitors to the blog, and the blog’s IDX page. I can quantify the “come list my house” emails. And I can quantify the number of prospects set up on auto-listings. What is difficult is quantifying how many of those prospects turn into actual clients. Some are on listings for two years before they “come out”. Some never materialize.

The only way I know to find out exactly how many clients come from one source (say the blog) would be to have that source be the ONLY way someone could find me on the Internet.

And I’m not about to go down that road….

By: Sparky

Sparky — Tue, 25 Mar 2008 18:25:15 +0000

So how exactly do we quantify and measure the ROI of involvment/participation in Social Media?