“Real estate agents, who initially tried to appease home sellers by advertising more on…
…traditional channels, this year cut their print budgets and pushed more money into the Web.”
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Ben 2:15 pm on March 25, 2008 Permalink |
Is this really an article?? How about some figures to support your claims, or something substantial at all.
RB 2:30 pm on March 25, 2008 Permalink |
How about this Ben?
http://www.conversationagent.com/2008/01/advertising-is.html
RB 2:32 pm on March 25, 2008 Permalink |
Online spending is tallied in the billions with continuing increases year after year.
Dustin 2:33 pm on March 25, 2008 Permalink |
Thanks RB for being so quick with the link!
RB 3:14 pm on March 25, 2008 Permalink |
No problem!
Jay Thompson 3:33 pm on March 25, 2008 Permalink |
And of course, there is the link in the original source from Jeff:
http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=071128
Please tell me this doesn’t come as a surprise to *anyone*….
Dave Platter 5:41 pm on March 25, 2008 Permalink |
Dave from the REA Group here.
Great item, Dustin.
We noticed the same thing in Australia, where the market is slowing a bit (although nothing like what you have in the US). We are also seeing this in Italy and the UK, where we also operate real estate websites.
One agent is spending $25 online for every dollar he spent there 3 months ago, and this is not uncommon.
This link shows what agents are saying:
http://www.rea-group.com/press-releases/real-estate-uncertainty-sparks-boom-in-australian-online-property-advertising
Dustin 6:38 pm on March 25, 2008 Permalink |
Those are some great examples Dave! The evidence of the massive sea change from offline to online spending is still mostly anecdotal (or “projected”), but seemingly reasonable…