Comments on: “Real estate agents, who initially tried to appease home sellers by advertising more on…

By: Dustin

Dustin — Wed, 26 Mar 2008 01:38:21 +0000

Those are some great examples Dave! The evidence of the massive sea change from offline to online spending is still mostly anecdotal (or “projected”), but seemingly reasonable…

By: Dave Platter

Dave Platter — Wed, 26 Mar 2008 00:41:18 +0000

Dave from the REA Group here.

Great item, Dustin.

We noticed the same thing in Australia, where the market is slowing a bit (although nothing like what you have in the US). We are also seeing this in Italy and the UK, where we also operate real estate websites.

One agent is spending $25 online for every dollar he spent there 3 months ago, and this is not uncommon.

This link shows what agents are saying:
http://www.rea-group.com/press-releases/real-estate-uncertainty-sparks-boom-in-australian-online-property-advertising

By: Jay Thompson

Jay Thompson — Tue, 25 Mar 2008 22:33:47 +0000

And of course, there is the link in the original source from Jeff:

http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=071128

Please tell me this doesn’t come as a surprise to *anyone*….

By: RB

RB — Tue, 25 Mar 2008 22:14:58 +0000

No problem!

By: Dustin

Dustin — Tue, 25 Mar 2008 21:33:33 +0000

Thanks RB for being so quick with the link!

By: RB

RB — Tue, 25 Mar 2008 21:32:10 +0000

Online spending is tallied in the billions with continuing increases year after year.

By: RB

RB — Tue, 25 Mar 2008 21:30:38 +0000

How about this Ben?

http://www.conversationagent.com/2008/01/advertising-is.html

By: Ben

Ben — Tue, 25 Mar 2008 21:15:28 +0000

Is this really an article?? How about some figures to support your claims, or something substantial at all.