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- Easy Reading
April 20, 2008 at 5:35 pm
Interesting article. It would be nice to know if the same holds true for men.
What do you think, Dustin?
April 20, 2008 at 5:55 pm
I would have been surprised if a survey said that 50% of women (or men) knew what a blog was, let alone attribute it as something that influenced their purchasing decision.
In re-reading the article, I just realized they don’t say how they collected their data. I just assumed it was a random sampling of women. Maybe the Blogher group simple sampled their userbase or something, in which case, the numbers would clearly be misleading as presented.
April 21, 2008 at 5:46 pm
[...] h/t 4Realz.net. [...]
April 21, 2008 at 7:09 pm
article gives off a sense of a small self-serving sampling. Do this at a Supermarket and the numbers will be much lower.
April 21, 2008 at 7:38 pm
One woman influences all my purchasing decisions- my wife.
April 21, 2008 at 7:44 pm
So the relevant question becomes: how much do blogs influence her purchasing decisions???
April 22, 2008 at 10:30 am
She does not read them!