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Half of women surveyed say blogs…

influence their purchase decisions.

Comments

Comment from Jillayne Schlicke
Time April 20, 2008 at 5:35 pm

Interesting article. It would be nice to know if the same holds true for men.

What do you think, Dustin?

Comment from Dustin
Time April 20, 2008 at 5:55 pm

I would have been surprised if a survey said that 50% of women (or men) knew what a blog was, let alone attribute it as something that influenced their purchasing decision.

In re-reading the article, I just realized they don’t say how they collected their data. I just assumed it was a random sampling of women. Maybe the Blogher group simple sampled their userbase or something, in which case, the numbers would clearly be misleading as presented.

Pingback from Women Say Blogs Are Reliable Sources for Advice & Information
Time April 21, 2008 at 5:46 pm

[...] h/t 4Realz.net. [...]

Comment from Andre
Time April 21, 2008 at 7:09 pm

article gives off a sense of a small self-serving sampling. Do this at a Supermarket and the numbers will be much lower.

Comment from Louis Cammarosano
Time April 21, 2008 at 7:38 pm

One woman influences all my purchasing decisions- my wife.

Comment from Dustin
Time April 21, 2008 at 7:44 pm

So the relevant question becomes: how much do blogs influence her purchasing decisions??? :)

Comment from Louis Cammarosano
Time April 22, 2008 at 10:30 am

She does not read them!

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