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Jillayne Schlicke 5:35 pm on April 20, 2008 Permalink |
Interesting article. It would be nice to know if the same holds true for men.
What do you think, Dustin?
Dustin 5:55 pm on April 20, 2008 Permalink |
I would have been surprised if a survey said that 50% of women (or men) knew what a blog was, let alone attribute it as something that influenced their purchasing decision.
In re-reading the article, I just realized they don’t say how they collected their data. I just assumed it was a random sampling of women. Maybe the Blogher group simple sampled their userbase or something, in which case, the numbers would clearly be misleading as presented.
Women Say Blogs Are Reliable Sources for Advice & Information 5:46 pm on April 21, 2008 Permalink |
[...] h/t 4Realz.net. [...]
Andre 7:09 pm on April 21, 2008 Permalink |
article gives off a sense of a small self-serving sampling. Do this at a Supermarket and the numbers will be much lower.
Louis Cammarosano 7:38 pm on April 21, 2008 Permalink |
One woman influences all my purchasing decisions- my wife.
Dustin 7:44 pm on April 21, 2008 Permalink |
So the relevant question becomes: how much do blogs influence her purchasing decisions???
Louis Cammarosano 10:30 am on April 22, 2008 Permalink |
She does not read them!