“Linking to your competitors is a great…

way to disintermediate them.”

About Dustin

As the founder of Seattle's Rain City Real Estate Guide, I love to talk, discuss and implement social media strategies that drives business in real estate. In following this passion, I founded 4realz.net Social Media Strategy and regularly speak about social media strategies to real estate audiences. You can connect with me on LinkedIn, become a fan on Facebook and follow me on twitter at @tyr.
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6 Responses to “Linking to your competitors is a great…

  1. Jay Thompson says:

    That’s a *great* article!

    I remember an article on some real estate blog awhile back called, “Linkation, Linkation, Linkation”…. ;)

  2. Kevin Boer says:

    Whatever happened to the argument to NOT link to your competitors because that would leak out some of your prized Google juice (raspberry flavor)?

  3. Dustin says:

    Kevin: I never followed that one with RCG. I remember early on I made a conscious decision to link to every seattle real estate blog that started up. Result: no real competition because RCG was the place to go for a comprehensive conversation about the seattle realer state scene.

    Agents tend to fall into one of two categories: interesting bloggers and non-interesting bloggers. If they are an interesting blogger, linking out to your competition does very little harm because readers (and potential linkers) will keep coming back. If they are not an interesting blogger, then it won’t matter because they’ll never build up any google juice to begin with.

  4. Believe it or not there are not any ‘real’ re bloggers here in my little corner of the world. Fine with me. It’s giving me time to gain my footing and voice — thanks to learning from gurus like you. Very thankful.

  5. Dustin,

    I agree that linking is better than not. I think people will gravitate toward the blogger that they feel resonates what they are thinking. The consistent blogger has no worries about linking to others and should give customers the greatest source of information in their area.

    Joey

  6. Dustin says:

    Joey: I’d even take it farther than that… Linking is a criteria for any agent who wants to create a successful web presence. Only people with incredible reputations can get away with not linking… The rest of us earn our stripes by linking out to others.

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