Site menu:

Site search

Advertisement

Subscribe

Subscribe to the 4realz.net RSS feed!

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for the 4realz Update

RSS The 4realz Hotlist

Recent Comments

Recent Posts

Speaking Engagements

Are you looking for someone to speak at your real estate event?

I have years of experience speaking before real estate professionals about how they can use online marketing tools and technologies to improve their business.

4realz Exclusive: Realtor.com unleashes the Zillow killer and you…

…didn’t even notice:

new home values tool on Realtor.com

Apparently, Realtor.com launched their answer to Zillow recently without much fanfare!

The first thing to note is that the new tool mixes estimates for home values along side listings from the Realtor.com database. This would have been unthinkable just a few years ago, but even with an announcement from NAR, the blog world has been silent. (And I’m told by someone-in-the-know that it has been live with a link from Realtor.com for a few weeks already!)

The part that seems to be missing is accuracy of the listings.

For example, the VERY first comparable I tried shows a home value estimate that is clearly way off base… The home at 26227 Adamor Road in Calabasas, CA which recently sold for $575K is listed on Realtor.com with an estimated value of $925,399 and Zillow with a zestimate of $564,000.

Recently sold home on Realtor.com

OUCH! If I was a REALTOR trying to sell a home on Adamor Road, I sure would be pissed if REALTOR.com was estimating homes were selling in the million dollar range, but actual sales were closer to the $600K range! A “beta” label only goes so far!

The second example I tried (by simply typing in Seattle, WA and then zooming in randomly until I could see a listing) was the home at 7352 26th Ave in Seattle, WA showed a recently sold price of $880K, the Realtor.com home value is $690,000, while the zestimate is $900,500.

For the third example, I decided to head further east to Chicago (no real reason other than NAR is located in that area). I randomly landed at 1729 N Melvina Ave in Chicago, IL which recently sold for $225K. the Realtor.com home value is $218,183, while the zestimate is $247K.

Results:

Two horrible estimates and one decent estimate out of three tries. It makes sense that the realtor.com team has not made a PR push around this feature yet! :)
On a related note: Things get even more interesting when you think that NAR took on a similar project (was called “Gateway”, now called “Real Estate Channel”) to aggregate home information across the country. These types of projects are not cheap… so why create duplicate efforts?

Comments

Comment from Chris Shouse
Time June 9, 2008 at 5:14 pm

Dustin, this does not surprise me at all. I had a seller once use Zillow to tell me how much he wanted to list his home for. When I refused he went on to another salesperson. His home just sold. It had been on the market for a year and a half:) The other salesperson advertised in the paper every week and I am sure most of what commission he got went to that budget. Oh btw the house sold for juast under what I wanted to list it for and the difference was 75K.
Chris

Comment from Irina Netchaev
Time June 9, 2008 at 5:18 pm

Dustin, interesting… I didn’t notice the value estimator and I was just playing with Realtor.com. All we need is another untested value tool. Ouch is right! Now everyone listen up, let’s leave the home value analysis to the professionals!

Pingback from Realtor.com Adds Home Valuation. Apparently Blows It. : NAR Wisdom
Time June 9, 2008 at 5:24 pm

[...] Dustin Luther on 4Realz.net has an analysis of Realtor.com’s “Home Values” — the latest in Automated Valuations for home prices. [...]

Comment from Dustin
Time June 9, 2008 at 5:33 pm

Chris: It’s an interesting observation you made… and I can’t say I’m surprised. Compared to a few years ago when buyers were a dime a dozen and everyone wanted sellers, nowadays sellers with unrealistic expectations are way too common… and well qualified buyers are in high demand!

Comment from Dustin
Time June 9, 2008 at 5:35 pm

Irina: I think it will be really interesting to see how this product plays out. You can assume that 1000s of engineering hours and countless executive conversations went into this product, so at some point, the realtor.com team is likely to try to make a splash with it… accurate valuations or not.

Comment from Jim Duncan
Time June 9, 2008 at 5:42 pm

RE: The Gateway/Channel/Thing - It is not intended (nor can it be due to the Realtor.com/NAR contract) to be a public-facing site - it’s purely for the Realtors’ use.

And - RDC has a lot of work yet to do on their valuations. One would hope they’d try to do it right the first time …

Comment from Dustin
Time June 9, 2008 at 5:52 pm

Jim: You’re totally right that the Gateway project was not meant to be public facing (although it does have a potential audience of over 1M realtors… so it’s not exactly a private site either!). Nonetheless, you can imagine that a lot of the work that went into aggregating parcel information, building the mapping technology, organizing the (sizeable) contracts with vendors… and all of this work (and costs) could have been shared between Move and NAR if the will was there.

Comment from John Lockwood
Time June 9, 2008 at 6:08 pm

I wouldn’t use Zillow as the gold standard for accuracy here. One of my first encounters with it was when it picked a 3 bedroom 2 bath 1600 square foot single family home as a comp for a 2 bedroom 1 bath 800 square foot condo, and priced the condo accordingly. Later trials didn’t fare much better.

What galls me is that you don’t need thousands of engineering hours, at least not for the algorithm. It’s not hard like an operating system or a search engine — it’s really just extremely simple application level coding once you specify it correctly.

Comment from Danilo Bogdanovic
Time June 9, 2008 at 6:08 pm

We already have to argue with buyers and sellers about property values thanks to Zillow and other AVMs. Now we have to argue even more thanks to Realtor.com?

Why does the very organization that is supposed to further our best interests that we pay dues to as Realtors create something that even further impedes our ability to do our jobs?

Comment from Mike Hale
Time June 9, 2008 at 6:11 pm

It has an “Alpha” tag, not even Beta.. Maybe they’ll only be off by 15% once they reach Beta!

Comment from Drew Meyers from Zillow
Time June 9, 2008 at 6:16 pm

John-
Comps on zillow are an output, not an input to Zestimate values — so, the fact that an inaccurate comp is listed on the comps page is not skewing your zestimate. More details here.

Comment from BawldGuy Talking
Time June 9, 2008 at 6:37 pm

The underlying lesson for all of us, possibly, is Realtor.com not being able to generate at least a semi-reliable number. Think from a big picture lens. If they can’t do something so fundamental to the business, what else aren’t they doing?

Yet another institutional embarrassment. Geez

Comment from John Lockwood
Time June 9, 2008 at 6:48 pm

Drew,

Well, fair enough, the comp was an output. The problem is, the numbers for the Zestimate for that condo were dead wrong, too. Whether the given comp displayed was an input to the Zestimate begs two questions: 1) whether a seller (or other interested party) should be shown comps that aren’t comps in a context when running comps is clearly their intent, and 2) if the comp that wasn’t a comp wasn’t used, what mechanism did Zillow use to come up with such a broken value?

I don’t really see more than a hair’s breadth between whether the algorithm used the broken comps to come up with the broken value, or whether it found the broken value first then displayed a broken comp to support it. Either way it was completely wrong on a set of comps that a human being could have gotten right trivially.

Pingback from Realtor.com Pisses in Zillow Pool
Time June 9, 2008 at 6:59 pm

[...] h/t: 4realz [...]

Comment from John Lockwood
Time June 9, 2008 at 7:02 pm

Good point, Jeff. My point is not to defend NAR or Realtor.com (though I do think most of the RE.net does a better job of bashing them than providing alternatives).

My point is simply that in our haste to bash NAR* we shouldn’t neglect to swing our arms at other AVMs that need to be bashed, much as we might like Drew Meyers personally. :)
————————
*because if we weren’t Realtors(r) we’d be bashing Realtors(r), but since we are, NAR is all we have left.

Comment from Dustin
Time June 9, 2008 at 10:18 pm

John (in reference to comment #8):

A while back Robbie attempted to do a very similar task to what you’re saying to get at compatible values of homes… and actually published it on my wife’s home search site. As you would expect, the estimates are close much of the time, but spectacularly off at other times. :)

Comment from John Lockwood
Time June 9, 2008 at 10:56 pm

I can imagine.

Part of the problem is that the actual sold values you would use to test the comps are naturally distributed, while even if they’re done correctly, the comps are always an average. So if you run the comps on a given home and come up with an average, any given data point is going to be where it is, and may vary considerably. The average adult male may still be 5′10″ (or whatever it is these days) — but any given basketball star / jockey are going to throw the whole thing to hell.

My problem with the case that I cited was that there were several really good comparables in the same subdivision that would have given the correct answer, and to use the metaphor above, the wrong answer was something like fifteen feet seven inches. :) It just didn’t make any sense. 6′4″ instead of 5′ 10″, ok, maybe, but not fifteen feet seven.

Comment from Paul Francis, CRS
Time June 9, 2008 at 10:58 pm

None of the attempts to value homes online are anything new. The real value is attempting to determine if these methods are just good for hits (charge more for advertising) or generating leads and how much they are worth selling.

I’ve never seen two homes exactly the same, with the exact same features on the exact same piece of land. Online valuations are dangerous — just ask the various lenders that relied on these during the boom where speed was more of a concern then accuracy as they rubber stamped loans.

Let’s not even get into what creative minds can come up with…

Hmmm… Mr and Mrs Potential Buyer, this well known service says my home is worth $925,399 but I’ll sell it to you for $575,000… Sign here.

Comment from Bill Lublin
Time June 10, 2008 at 4:28 am

Dustin - Great comparison, but I think all of the AVMs are terrible. If an experienced real estate broker can be off doing a drive by Broker Price Opinion, then how can we pander to the public’s desire for a quick fix and support an inaccurate estimate of their largest asset?

Comment from Drew Meyers from Zillow
Time June 10, 2008 at 8:23 am

John-
If you provide me the address of the condo you referenced, we can look into the comps issue for you. If you want to e-mail it to me - it’s Drewm at zillow dot com

Comment from retrove
Time June 10, 2008 at 8:57 am

I think another important note is the value of a home and what a home will sell for is usually two different numbers… especially in a market like today.

Comment from Dustin
Time June 10, 2008 at 10:34 am

Bill,

I agree that there is a bit of pandering going on… but that doesn’t take away from the fact that the demand is certainly there. If realtors don’t provide the service in an online anonymous fashion, then consumers will obviously seek it out elsewhere.

Pingback from Real Estate Radio USA Episode 136 | Real Estate Radio USA
Time June 10, 2008 at 3:42 pm

[...] buyers, increasing the closed sales in the area by 41%. Also, Dustin Luther from 4realz broke the story about a change at Realtor.com allowing people to get a value on a [...]

Pingback from Realtor.com Hacked Day 7: Nobody Notices or Cares
Time June 11, 2008 at 10:00 am

[...] stunning story comes from 4Realz.net with news that weeks ago, following in Zillow’s footsteps, Realtor.com launched a new home [...]

Pingback from 4realz Roundtable: The Value of Home Values « 4realz.net
Time June 11, 2008 at 6:51 pm

[...] I’ve got something special planned for this week’s 4realz Roundtable.  In honor of Realtor.com’s release of the home valuation tool, we’re going to cover the value of online home [...]

Comment from Kevin Tomlinson
Time June 11, 2008 at 7:24 pm

I’m in agreement with comment #24 (even tho it’s a pingback)

Does anyone really care about REaltor.com? It’s so not relevant anymore—and I helped pay for that cr*p.

Comment from John Rowles
Time June 13, 2008 at 6:51 am

Instead of whining about the estimates, use them to your advantage, accurate or not.

No one expects to pay exactly what the Blue Book says a used car is worth. Its up to you to show buyers and sellers that their mileage may vary.

On our IDX sites, we use the Zillow API to show Zestimates and when Agents complain about a bad Zestimate we ask them why they think its off.

The answers range from bad comps as cited above to something like “Well, Zillow doesn’t know this place was remodeled with solid gold bathroom fixtures and their stupid software didn’t bother to ask. Those bastards!”

The remedy is simple: We tell agents to address the disparity in the property description on our Web site. Pretending its not there on the page isn’t going to make it go away or prevent users from seeing it, so just say, “The asking is $40k over the Zestimate b/c Zillow doesn’t know about the remodel with solid gold bathroom fixtures.”

Now the buyer knows that Zillow can be wrong AND you are DEMONSTRATING the value a real estate agent can bring by providing clarity.

Comment from Matthew Ferrara
Time June 13, 2008 at 2:17 pm

Hi Dustin:
Just a thought: Instead of just copying everyone else, maybe REALTOR.COM (and by extension, NAR) could make some decisions based upon market realities. And the reality is that Zillow (and other similar tools) are really inaccurate because the “conditions” on the ground are always so fluid that “estimates” based upon “market data” which is always stale because of “time” are really bad education for consumers. REALTORS should know better. Many consumers buy homes “regardless” of their estimated market comparable - and many sellers are able to sell for higher (or can’t sell nearly the same as a computerized estimate) because of all sorts of NON estimated items - like poorly performing schools, local tax changes, crime, etc - NONE of which can be accurately reflected by a computer. Only by REALTORS who keep up with “the full marketplace” of issues that impact homes.

How silly. Once again.,..

- Matthew Ferrara
http://www.matthewferrara.com

Pingback from Matthew Ferrara just left an interesting comment about Realtor.com Home Values… « 4realz.net
Time June 13, 2008 at 11:10 pm

[...] [Ferrara's comment] [...]

Pingback from If Zillow Zestimates are Zilly, why is REALTOR.COM doing them too? (Audio) « Matthew Ferrara & Company
Time June 16, 2008 at 8:37 am

[...] his initial post and my comment [...]

Comment from Colorado Real Estate Listings
Time June 17, 2008 at 7:50 am

Unfortunately all computer generated valuation models still have to work out all the kinks. I from the tests I ran on Realtor.com, they are way behind Zillow on valuations. It should be interesting to see how quickly they catch up or if they implement some other features.

Pingback from Realtor.com Worried About Dollars, Not Sense | agentgenius.com- national real estate opinion column
Time June 19, 2008 at 9:08 pm

[...] The values they’re spitting out are anywhere from somewhat to completely inaccurate. They are no better than Zillow or any other AVM out there. In fact, in many instances, Zillow was much more accurate. [...]

Pingback from Danilo apologizes for writing the 2nd post on AG that hammers REALTOR.com… « 4realz.net
Time June 20, 2008 at 9:32 am

[...] 20, 2008 by Dustin …in two days and it reminded me that I’m about to hammer into REALTOR.com for the 2nd time in a short-while…  but I dont’ expect to appoligize at the [...]

Pingback from Realtor.com Turns up the Heat and… « 4realz.net
Time June 21, 2008 at 10:02 am

[...] the boundaries even if I’ve been giving the team a hard time recently for other issues (see realtor.com home values and realtor.com blog hack [...]

Write a comment





« Back to text comment