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I gave a presentation last week in Portland where I asked the audience of about 300 REALTORS two questions:
- Do you drive most of your business from referrals Order seroquel online cheap, ... friends, Seroquel farmacia a buon mercato, family, past clients, other agents, seroquel online kopen, etc.?
- Do you drive most of your business by reaching out directly to consumers... Order seroquel cod, ads, online home search, etc.?
A little over half the audience raised their hand to the first question, cheapest seroquel, while under 10% raised their hand to the second, Order seroquel online legally, which didn't really surprise me because I asked a similar (but more convoluted) question in an online poll about a month ago and got similar results (i.e. 58% said referrals).
I think it's extremely safe to say that in terms of generating business, acheter seroquel bon marché, most real estate agents (and most professionals for that matter), Osta alennus seroquel, are better at reaching into their network of friends (and friends of friends) to drive business than reaching consumers directly. And yet, almost all online tools, commentary and critiques of social media within real estate focus on the inability to of the tools to directly reach consumers, order seroquel online cheap. (One of the more eloquent critiques was written by Marc Davison).
Let's break down the skills and tools that an agent needs to successfully run online campaign that directly targets consumers:
- Project management. Hire someone with web design, seroquel, marketing and coding skills (or sometimes a team of people with these skills) and make sure the site actually gets built!
- Writing. Either need to write content, Seroquel pedido en línea, or at least advising and managing the person creating the content.
- Online promotion. Either need to optimize your landing pages and drive lots of inbound links to your site (so that you can get free traffic from the search engines) or buy traffic through online ads
- Conversion optimization. Optimize your site to get consumers to register (probably through a IDX/home search tool, which also has to be integrated into your site)
- Prospecting, order seroquel online cheap. Prospect the database of users (assuming your IDX allows for this) and ask them for your business. Order seroquel online cheap, Otherwise, wait for the consumers to contact you (probably when they "request a showing").
None of these skills are particularly hard, and I've seen agents with almost zero internet experience pick them up and start generating business in less than half a year. South Carolina SC S.C. , However, I've seen way more agents get frustrated at the lack of results afte they "master" only one or two of these skills...
For example, buy seroquel pills, I've seen agents spend two years just trying to get a good site built (project management #fail)... South Dakota SD , or they get a beautiful site built for them, but never add any content (writing #fail)... or they write well, seroquel no prescription, but don't know how to get anyone to link to their content (promotion #fail)... or they get people to their site, but don't give users a logical way to register (conversion #fail).., order seroquel online cheap. District of Columbia DC D.C. , or they get people in their database, but aren't setting appointments (prospecting #fail). In other words, Virginia VA Va. , none of the skills are all that hard, Cheap seroquel online cheap, but they aren't necessarily intuitive to everyone either.
Now, let's compare that to the skills and tools used for a referral campaign that's the bread and butter for most agents:
- Networking. Make a connection with friends, købe seroquel online, family, Florida FL Fla. , past clients, other professionals, etc, billiga seroquel apotek. (could be through events, Cheap seroquel no rx, organizations, or outreach via postcards, etc.)
- Sales. Ask them for your business (or more likely, ordering seroquel, if they know of any business they can send your way)
If it's not obvious, Ordering seroquel no rx, the skills that drive the bulk of real estate business today (i.e. Order seroquel online cheap, referral business), are vastly different than the skills needed to convert consumers into clients on the internet... so no wonder most agents get frustrated when their initial internet activities don't effectively reach online consumers. It's a completely different set of skills, αγοράσετε seroquel έκπτωση.
Instead, Seroquel prescription, if you're an agent that does most of your business from referrals, you should be thinking "how can I use internet tools to reach and build my referral network?"
And the answer to that question is definitely something I'm going to continue exploring in the near future. My opinion is that the tools currently marketed to real estate agents do really crappy job of building up a sphere because they almost inevitably focus on helping REALTORS reach consumers directly. When I searched for a referral networking tool last month to feature in this article: Getting Serious about Lead Management, I couldn't find one that I liked well enough to mention, order seroquel online cheap.
However, I'm going to write a post in the next day or so on a new favorite tool of mine: Gist. It's the best sphere building tool I've used, because of the way it let's me filter through people within my network based on criteria that I set... a feature simply not available on tools like Facebook, Twitter, Google Buzz, Seesmic, TweetDeck, etc.
I'm going to be presenting the general idea mentioned in this post at lots of conferences in the next few months (Chicago, Atlanta, Las Vegas, Toronto, etc.) and more than your agreement, I would really love to hear your critiques...
Where are the holes in my argument. Am I screwed up thinking agents should forget focusing on reaching consumers directly and instead focus on building up their referral networking.
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[...] I’ve been putting a huge focus on thinking through how we (as professionals) can use social networking tools to build and strengthen our relationships… and in particular, our relationships with people who are key to growing our business (i.e. our [...]
[...] For many highly successful agents, the core cycle (sphere to prospects to clients to sphere ) is the basis for their “referral” business… which, even among “internet-savvy” realtors, is the main source of business for most realtors. [...]