Posted by Dustin on April 30, 2010 in
Agents Advice,
Blogging,
Events,
Facebook,
Lead Generation,
Marketing,
RE.net,
Social Media Strategy,
Technology,
Tools,
Twitter |
∞ The BuzzRE OC event was so awesome… I met so many great people and the speakers came through with awesome presentations. Thanks again to everyone who took the time to join us! Some of the highlights were: Jon Lansner: Compared to any time in recent memore, there’s actually some good news to talk about [...]
Tags: buzzre, home search, internet, Marketing, mFoc.us, networking, orange co, Presentations, SEO, slides
One of the things that has stuck out for me in talking with agents and brokers all over the country is just how embarrassed many are by their website. When an agent hands me their business card, it’s so much more common for them to start making an excuse about their website (“oh… but [...]
Tags: poll, pride, real estate, website
Posted by Dustin on April 26, 2010 in
Innovation |
∞ … Steve Jobs offering Nike CEO some awesome advice
Tags: advice, apple, business, nike
Posted by Dustin on April 23, 2010 in
Status |
∞ Is Facebook evil? I’ve been thinking about what Chris Messina is saying a bunch lately… and there’s more than a bit of truth to it… although it reminds of the bullet I bit when I started “going mac”. The debate about Facebook having too much control over the internet is nothing new… and only going [...]
Tags: control, evil, Facebook, Marketing, social graph
Posted by Dustin on April 22, 2010 in
Status |
∞ In adding the Facebook Recommendation Widget to RCG, I decided to try something a bit different and add it to the footer (along with the social scope plugin widget). Does it work there? As kind of a “one more thing”… My hope is that if someone makes it through an article, but doesn’t know what [...]
Tags: Facebook, fb, plugin, rcg, recommendation, social
Posted by Dustin on April 22, 2010 in
Facebook,
Marketing,
Tools |
∞ Super-sweet! The HomeQuest Team just launched a WordPress plugin that adds Facebook’s new Like button to every one of your blog posts! SWEET! You can download it (free!) here: http://u.pdat.es/ejprq It’s really easy to use. I added it to both 4realz.net and Rain City Guide in under 5 minutes… Here’s what it looks like on [...]
Tags: download, homequest, like, Marketing, plugin, recommendation, upload, wordpress
Posted by Dustin on April 22, 2010 in
Facebook,
Tools |
∞ Yesterday, Jeff let me know how Facebook launched the “like” button yesterday and a bunch of other social plugins, and it’s been a non-stop conversation around the M Realty office this morning. The default “like” button didn’t work so well within my P2 theme, but I was able to get the recommendation plugin working with [...]
Tags: Facebook, plugin, recommendation, wordpress
Posted by Dustin on April 20, 2010 in
Facebook |
∞ I read a quote yesterday from Facebook’s COO that’s stuck with me because it’s so darn relevant to real estate marketing, but totally unintentionally. According to the story, Sheryl Sandberg (FB’s COO) drew a funnel and described how Google does a great job delivering customers at the “point of sale” but that point-of-sale ad spend [...]
Tags: abc, agent biz cycle, coo, cycle, Facebook, Marketing, real estate
Posted by Dustin on April 20, 2010 in
Facebook,
Marketing,
Strategies |
∞ But don’t! Greg Vincent asked the seemingly obvious questions as to whether agents should use Facebook Ads to send consumers to their post about a listing or a page on their website featuring the listing. The answer is neither. I’ve been buying Facebook Ads on-and-off for quite a while and have seen no evidence to [...]
Tags: ads, Facebook, listings, neo, promoted posts, SEO
After writing my last post on why I think the ability to promote posts on Facebook is going to be huge, I realized I didn’t capture the “why” very well… We already know that Facebook recently passed google.com in terms of raw traffic, and yet the industry around turning that traffic into real business is [...]
Tags: ads, Facebook, free, Google, Marketing, paid, promoted posts, traffic
