About Dustin

Posts by Dustin:

10

[updated] NAR Presentations on WordPress and Social Media Optimization

Posted by Dustin on December 8, 2010 in Events, Facebook, Presentations, Social Media Strategy, Strategies, Tools, WordPress |
reggie and niknik

*** UPDATED ***

Even better than the slideshare presentations, NAR just published the video recording of my Getting Started with WordPress presentation. If you’re interested in learning about why and how to get involved in using WordPress for your business website, I did my best to explain here:

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It’s been a busy few weeks since returning from New Orleans and I’m just now getting around to posting my presentations on Slideshare.

I was pleasantly surprised at the interest in my talk on social media optimization…  It was one of my simpler presentations as I focused on only two concepts:

  1. How you can get more value out of Facebook once you understand Networking Engine Optimization (NEO) and
  2. How you can get value out of tools like Gist by focusing on building and enhancing the relationships that are most important to your business.

Here’s the presentation in full:

The second presentation was the opening session for the Real Estate WordPress Camp that I helped organize with NAR… and what a great event that turned out to be.   Some great speakers and I heard nothing but great feedback from the audience.   My presentation for this event was really just meant to describe how professionals can use WordPress as their online marketing hub… and in particular how it can fit into the various elements of an agent’s business cycle.  Here it is:

Interestingly, in the last few days, I’ve started to nail down more than a few speaking engagements for this upcoming spring. I’m always interested in educating professionals on how to get the most value out of their online marketing, so if you know of someone looking for a speaker, don’t hesitate to reach out!

[by the way, the header image is from Reggie and NikNik's great presentation during Real Estate WordCamp on Leveraging WordPress Plugins and Themes]

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3

Social SEO Strategies

Posted by Dustin on October 19, 2010 in Blogging, Facebook, SEO, Social Media Strategy, Twitter |

Check out the SEO article I just posted on socaltech: 21 Strategies for Generating Irresistible SEO Benefits (and add to the conversation!)

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17

Getting more value out of your LinkedIn connections…

Posted by Dustin on August 30, 2010 in LinkedIn, RE.net, Social Media Strategy, Sphere Building, Tools |

A few years ago, I wrote a post about how to get more value out of LinkedIn, but I really haven’t given enough love to the site since them…  And I have an idea for how to change that.  Starting this week, I’m going to start writing one recommendation each week. I’m starting this “recommendation” [...]

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9

Real Estate WordCamp is Coming to NARdiGras!

cafe du monde

I’ve been working with the NAR team to put together a WordPress event at NARdiGras, and couldn’t be more excited that we’re ready to start announcing details! In a nutshell, we’ve broken the half-day event into two tracks — one for beginners and one for more advanced WordPress users — and the folks we’ve agreed [...]

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12

A WordPress High at Real Estate Connect!

Posted by Dustin on July 14, 2010 in Events, Presentations, WordPress |
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I know I’m a bit biased because the Inman team has been good to me, but I really love the Real Estate Connect events.  So much fun!  And a day after hosting the WordPress Workshop I’m just now coming down off the high. Here’s a few of the photos I took of the session!   [...]

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13

Hacked at Twenty Ten to Revamp 4realz. Check it out!

Posted by Dustin on June 19, 2010 in 4realz, Marketing, SEO, WordPress |

Feels like it’s been “WordPress-all-day, Every-day” lately! One of the things I’m most excited about is hosting the WordPress WorkShop at Real Estate Connect in a few weeks! The Inman team did a fantastic job lining up speakers (Check ‘em out: Chris Pearson, Peter Ricci, Reggie Nicolay, Justin LaJoie, Chad Parizman,Todd Carpenter, Niall Kennedy, and [...]

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11

How important is creativity in your SEO campaign?

Posted by Dustin on June 15, 2010 in Blogging, Marketing, Presentations, SEO, Social Media Strategy, Tools |

A few months ago, the Council of Residential Specialists asked if I’d be interested in giving a webinar presentation on SEO.  Of course I was interested (It’s scheduled for tomorrow!) and in putting the presentation together, it forced me to reexamine the state of SEO… and how to really get value out of an SEO campaign. [...]

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2

Talking Real Estate SEO with Aaron Majors

Posted by Dustin on June 2, 2010 in Blogging, Marketing, SEO, Tools |

I’m working out of Portland this week in prep for the BuzzRE PDX event tomorrow (which is gonna rock thanks to an awesome speaker lineup!)… and the talk of the M Office is Aaron Majors’ success (and enthusiasm) for the SEO work he’s been doing on his Portland Homes site. Here’s the interview I just [...]

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8

BuzzRE OC Wrap-up!

The BuzzRE  OC event was so awesome…   I met so many great people and the speakers came through with awesome presentations. Thanks again to everyone who took the time to join us! Some of the highlights were: Jon Lansner: Compared to any time in recent memore, there’s actually some good news to talk about [...]

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8

Is it important to be proud of your real estate website?

Posted by Dustin on April 26, 2010 in Lead Generation, Marketing, Social Media Strategy |

One of the things that has stuck out for me in talking with agents and brokers all over the country is just how embarrassed many are by their website.   When an agent hands me their business card, it’s so much more common for them to start making an excuse about their website (“oh… but [...]

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