I like the quote the marketingSherpa picked up from me: “The agents I think of, who are doing well on the Internet, they tend to be the ones who are willing to engage the people who criticize them or give them feedback that’s not always pretty,” says Dustin Luther, an online real estate marketing coach and founder of the Rain City Guide blog and 4Realz Internet Marketing Education. “They’re willing to engage in a dialogue, whether it’s pretty or not, and there’s a certain amount of authenticity that goes with that.”
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If you’re heading to NAR in Orlando this year, then you’ll want to carve out 11am on Sunday morning for a presentation on using social media to engage clients by Jeff, Rudy and myself.
