I think I’ve recovered enough now to actually post about it!
Despite our best efforts to be prepared, the day started off a bit rough with a nearby mudslide taking out power in our building in the morning (meaning no hot coffee and no projector) and a 9-car pileup on a nearby freeway slowed me down tremendously. AHHH
So, to say it started rough would be an understatement… But once it started, things seem to get on a roll quickly.
I started with an overview of consumers expectations in a web2.0 world to set expectations for the day… Jim followed up with presentation on optimal features and design for a real estate website. Then it turned back to me for a presentation on social networking… lunch… then another presentation by me on creating value through blogging about communities. And we returned for the day’s finally with Jim giving a engaging presentation on measuring and tracking marketing results to ensure a positive ROI.
All around, it was a wonderful day! And, maybe they were just being nice, but the attendees who talked with me said only good things about the education.
Because I promised attendees I would give them a list of all the sites I mentioned in my presentations (so that they wouldn’t have to ask me to spell out each URL), here is the list for everyone’s benefit.
Consumer Expectations in a Web2.0 World:
- Expedia, Travelocity, Kayak, Trulia, Rain City Guide, RealCentralVA, Amazon, Netflix, del.icio.us, Firefox, Zillow API, MySpace, LinkedIn, Altos Research, Property Shark, Market Snapshot, Homethinking, Redfin, Realtor.com, Zillow, Google PageRank
Engaging in Social Networking to Earn Clients
Using Blogs to Build Communities
- WordPress.com, Top Producer Blogs, Yahoo Mail, moving to seattle post, Real Estate Tomato, RealCentralVA, 4realz.net, Notorious Rob, Grow-a-Brain, Northern Virginia RE Guide, Altos Research blog, NELA Live, REagent in CT, St Paul Minnesota, FOREM, Blog Calabasas
I wasn’t tracking the sites that Jim mentioned, but there were not nearly as many of them in his presentations…
And thanks again to all the bloggers who have helped spread the word about the event, the sponsors who helped us keep the price low and all the attendees who made the day possible!
I received some incredible feedback from all three groups, which is going to lead me to make some changes to the upcoming events (I’ll announce those early next week!). Great stuff all around. Thanks again to everyone!
Jim Reppond 4:23 pm on November 21, 2008 Permalink |
Let’s see… that’s works out to a loss of just over 70% of it’s value since August 15th when it closed at $2.99. I know the market has tanked for everyone. But that says a LOT for the lack of confidence investors have in this company. It probably doesn’ t help to remember that back in 2006 when they were called HomeStore.com the former COO and CEO were convicted of investor fraud and sentenced to 15 years in jail. I’m assuming they are still in jail and not running the company again… right?
Michael Wurzer 4:36 pm on November 21, 2008 Permalink |
Dustin, I’m not entirely sure but I don’t think that litigation is the major mapping patent case most have been focused on as that involves what has become known as the 989 patent.
http://www.freepatentsonline.com/5032989.html
I’m not sure if the cases are related or not, but thought I’d mention it.
Dustin 5:19 pm on November 21, 2008 Permalink |
Jim: There’s definitely new management since those troubles…
Dustin 5:20 pm on November 21, 2008 Permalink |
Michael: I came in after the lawsuits had already started and did my best to stay away from them. Considering I’m not sure which patent this lawsuit refers to means I did at least somewhat of a good job not getting involved!
Jim Duncan 6:08 pm on November 21, 2008 Permalink |
In all honesty, I’d love to see NAR look at, and show the membership, how feasible/expensive/cheap it would be to reclaim RDC.
How much closer to zero does it have to get? And what are Move’s options to earn profit other than advertising or “upselling” to the members/Realtors?
Loren Nason 6:17 pm on November 21, 2008 Permalink |
woopideedoo!
A patent to put listings on a map
BIG F****N DEAL!
That patent is just as bogus as Amazons one-click patent
I should patent a special device that closes the traps of stupid patent lawyer scum.
It’s called Duct Tape
but my patent will be for STFU Tape its a special type of Duct Tape that makes people STFU.
Ok I feel better now
Irina Netchaev 10:03 am on November 23, 2008 Permalink |
It’ll be interesting to see when NAR steps in and takes over. Once they do, how will they make Move.com more realtor friendly.
Move has been taking advantage of realtors for years. I’m not to sad to see them tank.
I am sad about the timing of your stock options. THAT SUCKS!!!!
Dustin 11:19 am on November 23, 2008 Permalink |
It will be interesting… Mike Simonsen mentioned (in a tweet) that the stock could go all the way to zero… which is theoretically possible, but I just don’t see it. It also seems clear to me that if NAR would buy out Move, they’d have to spin off companies like Moving.com, Top Producer and Move.com (especially move.com since NAR likely has no place running the official website of the national association of new home builders.)
Jay Valento - Long Beach Real Estate 7:25 pm on November 24, 2008 Permalink |
Buy it back and take it down…have the consumer go to the local market to find homes from happy real estate professionals that provide excellent content on their websites.
Dustin 7:33 pm on November 24, 2008 Permalink |
Jay: Are you suggesting that REALTORS are a good resource for local listings and information?
Jay Valento - Long Beach Real Estate 8:40 pm on November 24, 2008 Permalink |
Yes. Most of my clients don’t go to Realtor.com for anything. I have found listings on Realtor.com that are a year old…I am a little confused…I list a house. Realtor.com posts it on their website for free. Then, they turn around and ask me to pay for advertising….shouldn’t they be paying me for the opportunity to display my listing to their audience? It is quite crazy.
Dustin 9:06 pm on November 24, 2008 Permalink |
Jay: You make a great point… I was just teasing you a bit with my question. Of course REALTORS should be the local expert and while I *could* make an argument for the opposite case, in general, I agree that the listings of all agents collectively are more valuable to realtor.com than the value of realtor.com to any one agent.
Kevin Tomlinson-Miami Beach Real Estate 10:14 pm on November 24, 2008 Permalink |
The lower the better. Let’s get it back in our own hands.
Hey, do you think Realogy will make it?
Jay Valento - Long Beach CA Real Estate 10:57 pm on November 24, 2008 Permalink |
I know you know Dustin….is there a place to post topic questions?
Dustin 11:42 pm on November 24, 2008 Permalink |
sure… best place is to head over to the 4realz hotlist where you can post just about anything you like. I moderate new users, but only until folks get the hang of using the tool!
Dustin 11:44 pm on November 24, 2008 Permalink |
Kevin: Don’t know enough about realogy, but the Notorious Rob recently made a great case for them being fine in the long run…