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Are there 5 reasons you do NOT want to create a Facebook Business Page?

Posted by Dustin on May 1, 2009 in Facebook, Tools |

Mark Echenrode listened to our conversation yesterday and went on to point out 5 very interesting reasons that real estate agents should NOT set up Facebook Fan Pages: Why? Why would a prospect (or even a client, for that matter) want to become a fan of an agent?… [I took a bit of liberty in [...]

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17

4realz Roundtable is Back: Using Facebook Pages to Generate Business!

Posted by Dustin on April 28, 2009 in Roundtable |

[Update: What a great roundtable discussion. Thanks so much to Reggie Nicolay, Ricardo Bueno, Loren Nason, Mike Mueller, Stacie Wells and Brad Nix for joining the roundtable! If you missed the call, you can now listen to a recording via the TalkShoe widget to the right.] Inspired by a conversation with Ricardo Bueno, I’ve decided [...]

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6

Facebook Takes Another Step Toward Merging Functionality of Pages and Profiles

Posted by Dustin on April 11, 2009 in Facebook |

Anyone who’s been following this blog knows I’ve been playing pretty heavily with Facebook Pages as a marketing tool and think the tools have already surprised Twitter as a micro-blogging tool in terms of functionality (and in many ways, even utility). This morning, I noticed that Facebook has now taken it one step further. In [...]

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3

4 Levels of Social Media Connections

Posted by Dustin on March 20, 2009 in Facebook, Marketing |

I was chatting with Dale Chumbley about Facebook Pages and how we’re both using them to reach out to our respective communities when he touched on an interesting topic… He said about 1/3 of the folks who became “fans” of his page were not his “friends” yet on Facebook. I’ve had a few conversations on [...]

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0

Did Facebook just usurp Twitter in providing a micro-blogging platform for the masses?

Posted by Dustin on March 19, 2009 in 4realz, Facebook |

I’ve been using Pages on Facebook for quite a while (the NY Times even featured me in an article around a biz page I created on FB almost a year ago), but it’s only with the most recent update by Facebook that I think everything clicked… With the new design of their homepage, just about [...]

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33

Why bother with Facebook Pages?

Posted by Dustin on March 14, 2009 in 4realz, Marketing, Real Estate People, Social Media Strategy |

Call me crazy (you won’t be the first), but I think Facebook nailed it with their updated news feeds and new functionality of their Facebook Pages. But before I can explain why, I need to give some background on the difference between a Facebook Page (also called a Public Profile) and the standard Facebook Profile. [...]

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