Tagged: Prudential RSS
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Dustin
Not only is Prudential rumored to be giving their…
…listings to Trulia, but they just announced that they are giving all their listings to FrontDoor.
I can’t help but look at these announcements from the perspective of the Move team… And the fact that two large brokerages companies (Prudential and Realogy), representing a substantial portion of US listings, appear to have made the mental leap of faith that they are best off syndicating their listings as widely as possible, should serve as one of the clearest warning signs yet that the clock is ticking for realtor.com. My take is that Move and NAR will need to agree to do something interesting with realtor.com soon or risk loosing significant market share going forward.
Dustin
Rumors spread that Trulia is getting Prudential’s Listings
It started with the real estate coach and spread to Joel before hitting 4realz. And it all seems so believably that no one is really doubting the story.
However, I think it is worth nothing that there’s a bit of confusion over the total number of listings that Prudential would be giving Trulia… and I’m pretty sure the the confusion stems from the fact that Yahoo ran their real estate site as it if was an IDX feed from Pru so that Pru was “sending” all the MLS listings (Pru and others) for most MLS’. However, if Prudential is sending listings directly to Trulia, this would no longer be the case and I’m almost positive Pru doesn’t have anything close to 4M US listings as reported by the various sites.
Either way and any way, this would be another big win for Trulia, but as Joel notes, Michael agrees, (and I’ve said before), it is not self-evident that at the end of the day, the consumer wins with broker-fed listing sites.
Utah Dave
I just dont see why Trulia is growing. Not a fan of how their database works. I see it to grow links.
Dustin
Trulia can definitely feel like an anomaly sometimes… But at least in my opinion, their growth is well-deserved. They’ve been savvy and executed well in both their SEO and brokerage strategy, although it will be really interesting to see if they grow going forward especially after they were recently hit by google on many of their local pages.
Ed Kohler 2:12 pm on March 17, 2008 Permalink |
Will we reach a point where competition moves to the interfaces rather than listing inventory? That’s something to strive for.
Dustin 4:24 pm on March 17, 2008 Permalink |
Ed,
That would definitely change the dynamics around real estate search completely. I don’t think we’ll get there in the near future… and I actually think we’re more likely to see a fragmented situation with all the big search sites getting most of the listings, but none getting a comprehensive database to be useful to consumers by itself.
However, that really might be the best of all worlds for the typical agent/broker site if they remain the only ones with IDX access.
andrewhillman 7:00 pm on March 17, 2008 Permalink |
Since realtor.com has amazing organic rankings and is in- bed with NAR because they own the domain that NAR was too slow to purchase back in the day, it will be very tough to loose significant market share. But they do to revamp the direction of the site.
Dustin 8:02 pm on March 17, 2008 Permalink |
@andrewhillman I’m not sure I’d agree that r.com gets amazing organic results. They do really well on a few key terms (like “real estate listings”), but add one more qualifier on there (like “seattle real estate listings” or “calabasas real estate listings”) and they are no where to be found.
If you just look at long-tail searches, (i.e. 95% of so of the real estate searches being done), my guess is that homegain, trulia, homes.com, etc are actually doing better than r.com.
And you’re right that NAR and Move are attached at the hip, but NAR actually owns the domain r.com, not Move. It’s just that Move has an irrevocable (assuming they meet some basic requirements), perpetual license to run the site for them.
andrewhillman 8:18 pm on March 17, 2008 Permalink |
I gotcha, i was not looking at long tail searches. just general keywords that are poular. Realtor is a pretty popular keyword.
Dustin 10:14 pm on March 17, 2008 Permalink |
No doubt… And I’ve seen the stats that come off the backend of R.com stats and despite my discounting of R.com’s organic traffic, those popular keywords add up extremely fast.