DotHomes, Trulia, and RealEstate.com (and I’m sure others) have added Google’s Street Views to their home search tools. Despite all the press releases flying around about this feature, the real innovation is on Google’s site since everyone is just tapping into their stuff and becoming ever more tied to the Google mapping solution.
…although I’m sure there is a logic behind the purchase of the brokerage Distinctive Homes and Land by their realestate.com division.
Maybe my problem is that I don’t really get realestate.com. I’m presuming they sell leads to agents (or what would be the purpose of their When AgentsCompete… You Win! product and calls to action of “receive an immediate call” throughout the site). Are they buying a brokerage because they’ll be able to get a bigger slice of the pie if the agents are in-house?
Miss Marlow 7:06 pm on December 12, 2007 Permalink |
They must have different business models for different parts of the country. In the Pacific NW, they’re a regular brokerage with agents, just like anyone else….
Dustin 7:10 pm on December 12, 2007 Permalink |
Marlow: When you say “they’re a regular brokerage” do you mean realestate.com or Distinctive Homes and Land?
gswann 8:20 pm on December 12, 2007 Permalink |
Realestate.com is a brokerage in Phoenix, too. The called recruiting a few months ago.
Dustin 9:23 pm on December 12, 2007 Permalink |
Interesting… I’m back to the thought behind my title: “Still can’t wrap my head around IAC.”