Tag: ROI
How much value do you get out of listing on Craigslist?
One of the websites I mentioned at the Inman presentation a few weeks ago was listing number. One of the most interesting elements of the site is just how trivial it can make tracking ROI of an agents marketing spend… and along those lines, the folks behind Listing Number just published their first set of [...]
Posted: August 21st, 2008 under Marketing Tools, Real Estate Business, marketing.
Tags: Craigslist, listingnumber, listings, marketing, ROI, traffic
Comments: 10
Looking for a Social Media ROI?
So is Notorious Rob…
The problem is that the quality of marketing matters so much and some of the best marketing is extremely niche focused and doesn’t necessarily scale or translate in other locations well.
Of course there are examples of people doing extremely well with hard-sell techniques and people doing extremely well with soft-sell techniques. But [...]
Posted: March 24th, 2008 under 4realz.
Tags: ads, marketing, ROI, social media
Comments: 13
Learning, learning, learning…
After last Thursday’s event, Jim and I took the weekend to relax and digest what we learned. The break was nice, but now we’re ready to hit the next event up harder than ever!
Here are some of the things that I learned from our first event:
The people in the audience seemed [...]
Posted: March 10th, 2008 under Agents, Industry Blogs, Real Estate Business.
Tags: 4RealzEd, Altos Research, blogging, Diverse Solutions, education, event, Inman News, marketing, real estate, ROI, seo, social network, Top Producer, Zillow
Comments: 7
The 1st 4RealzEd event was yesterday and…
I think I’ve recovered enough now to actually post about it!
Despite our best efforts to be prepared, the day started off a bit rough with a nearby mudslide taking out power in our building in the morning (meaning no hot coffee and no projector) and a 9-car pileup on a nearby freeway [...]
Posted: March 7th, 2008 under Agents, Industry Blogs, Innovation, Real Estate Business, Technology.
Tags: 4RealzEd, ActiveRain, ads, Altos Research, analytics, blogging, brand, brokerages, cms, coffee, consumers, CRM, CyberHomes, design, event, Google, Inman News, leads, legal, linkation, LinkedIn, listing, mapping, marketing, MLS, mobile, move.com, NAR, neighborhood, photo, presentation, real estate, realtor, Realtor.com, Redfin, ROI, search, seo, social bookmarking, social network, tools, Top Producer, traffic, Trulia, UI, video, web2.0, WellcomeMat, wordpress, wp.com, Yahoo, Zillow
Comments: 23
Couldn’t be happier that Mike and the…
…Altos Research team are the first sponsors we get to announce for the 4Realz Seminars.
The main requirement that we have for our sponsors is that they’re able to demonstrate that they provide a product that offers a real value to their clients. Based on the positive feedback I’ve heard over the past few years [...]
Posted: February 25th, 2008 under Uncategorized.
Tags: 4RealzEd, Altos Research, event, marketing, real estate, ROI, Top Producer
Comments: 1
Mark Eibner of IPTV just posted an…
…interview with me over on the Real Estate Zealot.
We cover two things… The genesis of RCG and my time at Move (you’ve probably heard all this before) and two things I think many brokers could do a better job of going forward: 1) Understanding the impact of social networking on their industry and [...]
Posted: January 27th, 2008 under Uncategorized.
Tags: ads, blogging, interview, ROI, social network, video
Comments: none
Joel provides a simple example…
…of how to measure Return On Investment (ROI) on ad buys around Facebook. In talking with agents, I’ve been surprised at how complicated people can make this issue.
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Posted: December 6th, 2007 under Agents.
Tags: ads, facebook, ROI
Comments: none
