Posted by Dustin on August 21, 2008 in
Marketing,
Real Estate Business,
Tools |
∞ One of the websites I mentioned at the Inman presentation a few weeks ago was listing number. One of the most interesting elements of the site is just how trivial it can make tracking ROI of an agents marketing spend… and along those lines, the folks behind Listing Number just published their first set of [...]
Tags: Craigslist, listingnumber, listings, Marketing, ROI, traffic
Posted by Dustin on March 24, 2008 in
4realz |
∞ So is Notorious Rob… The problem is that the quality of marketing matters so much and some of the best marketing is extremely niche focused and doesn’t necessarily scale or translate in other locations well. Of course there are examples of people doing extremely well with hard-sell techniques and people doing extremely well with soft-sell [...]
Tags: ads, Marketing, ROI, Social Media Strategy
After last Thursday’s event, Jim and I took the weekend to relax and digest what we learned. The break was nice, but now we’re ready to hit the next event up harder than ever! Here are some of the things that I learned from our first event: The people in the audience seemed to respond [...]
Tags: 4RealzEd, Altos Research, blogging, Diverse Solutions, education, event, Inman News, Marketing, real estate, ROI, SEO, social network, Top Producer, Zillow
I think I’ve recovered enough now to actually post about it! Despite our best efforts to be prepared, the day started off a bit rough with a nearby mudslide taking out power in our building in the morning (meaning no hot coffee and no projector) and a 9-car pileup on a nearby freeway slowed me [...]
Tags: 4RealzEd, ActiveRain, ads, Altos Research, analytics, blogging, brand, brokerages, cms, coffee, consumers, CRM, CyberHomes, design, event, Google, Inman News, leads, Legal, linkation, LinkedIn, listing, mapping, Marketing, MLS, mobile, move.com, NAR, neighborhood, photo, presentation, real estate, realtor, Realtor.com, Redfin, ROI, search, SEO, social bookmarking, social network, tools, Top Producer, traffic, Trulia, UI, video, web2.0, WellcomeMat, wordpress, wp.com, Yahoo, Zillow
Posted by Dustin on February 25, 2008 in
Uncategorized |
∞ …Altos Research team are the first sponsors we get to announce for the 4Realz Seminars. The main requirement that we have for our sponsors is that they’re able to demonstrate that they provide a product that offers a real value to their clients. Based on the positive feedback I’ve heard over the past few [...]
Tags: 4RealzEd, Altos Research, event, Marketing, real estate, ROI, Top Producer
Posted by Dustin on January 27, 2008 in
Uncategorized |
∞ …interview with me over on the Real Estate Zealot. We cover two things… The genesis of RCG and my time at Move (you’ve probably heard all this before) and two things I think many brokers could do a better job of going forward: 1) Understanding the impact of social networking on their [...]
Tags: ads, blogging, interview, ROI, social network, video
Posted by Dustin on December 6, 2007 in
Agents Advice |
∞ …of how to measure Return On Investment (ROI) on ad buys around Facebook. In talking with agents, I’ve been surprised at how complicated people can make this issue.
Tags: ads, Facebook, ROI
