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Tag: social media

The trouble with Marc’s approach to Twitter

Like many real estate professionals who are using the internet to market themselves, Marc seems to be overlooking the fact that the best clients come from your friends… your real friends.
Most agents know this implicitly, but don’t necessarily make the connection to how they need to operate online.
For example…
A good friend of mine, who conveniently [...]

If I were NAR’s Social Media Manager, I’d…

… listen to the needs of NAR executives and execute on their ideas.
It’s pretty clear from the job description, that that’s all they are looking for.  Anything more sounds fun, but probably isn’t realistic for NAR at the moment… and there’s nothing wrong with this.  It sounds like Hilary is swamped with work, so the [...]

“In fact some lawyers would rather see their name…

…at the top of search results or on the back of a phone book than have a reputation as a trusted and reliable authority in a niche area of the law.”
Notorious Rob has some interesting insight around how to use social media…

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[...]

“Social media lets you go wide, but…

…you have to make it go deep.”

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The end of SEO?

Or does the line between SEO and social media just get more blurry?
(h/t G. Dewald of Union Street Media )

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Looking for a Social Media ROI?

So is Notorious Rob…
The problem is that the quality of marketing matters so much and some of the best marketing is extremely niche focused and doesn’t necessarily scale or translate in other locations well.
Of course there are examples of people doing extremely well with hard-sell techniques and people doing extremely well with soft-sell techniques.  But [...]